Discussing Digital with Julian Knopf

In this episode, host Rob Osborne is joined by Julian Knopf, founder of Gander Media Solutions, to explore the world of digital marketing. Julian shares his expertise in creating visually appealing content such as photos, videos, and animations to help businesses stand out online.

Throughout the conversation, Julian delves into his experience with various social media platforms and how he tailors his content for each one. He discusses the unique benefits of Facebook for events and family photos, LinkedIn for showcasing professional expertise, Instagram as a photography portfolio, and the emerging platform, TikTok, for short video clips. Julian emphasizes the importance of understanding the different audiences that each platform attracts and how he tests and tracks stats to optimize his content strategy.

Offering valuable tips, Julian encourages listeners to simply get started instead of getting caught up in minor details. He explains how experience leads to improved skills and reveals that weekends surprisingly tend to be busier than expected on LinkedIn. Julian also shares insights into using AI tools like image generators and video editors to enhance efficiency, training AI through feedback to produce better content that he then refines.

Additionally, the episode explores the concept of reusing content. Julian highlights how major brands run campaigns for extended periods through repetition, and he encourages content creators to follow suit by repurposing high-quality posts at different times or in different formats.

In conclusion, Julian stresses the importance of engagement and leaving comments to help others reach their goals. He welcomes listeners to reach out to him through his website, social profiles, or any other method. Overall, this episode provides practical advice on using social media platforms strategically, leveraging AI technology, repurposing content, and fostering engagement for content creators looking to excel in the digital marketing landscape.

Julian’s Digital Channels

Website – www.gandermediasolutions.co.uk
Facebook – https://www.facebook.com/GanderMediaSolutions
LinkedIn – www.linkedin.com/in/gandermedia
Instagram – https://www.instagram.com/ganderphoto
YouTube – https://www.youtube.com/@ganderphotography5995/videos

Discussing Digital with Hayley Jones

In this episode, I sit down with Hayley Jones, the owner of HB Associates, an accountancy firm, as she shares her digital marketing strategies. As an introvert, Hayley admits that recording videos for TikTok has been challenging for her. However, with practice, she has become more comfortable and now uses CapCut to edit her videos within the TikTok app. She reveals that her best performing video to date has garnered over 12.5k views.

When it comes to content planning, Hayley aims to post three videos per week on TikTok. She believes in varying the content, ranging from informative to fun videos to keep her audience engaged. Apart from TikTok, Hayley highlights LinkedIn as another main channel she utilizes. She shares that she gains around 100 followers per month and started generating inquiries around the 7-8 month mark.

Hayley also discusses her engagement strategy. She comments and engages with others’ posts on LinkedIn daily, utilizing the notifications on her phone. For platforms like Facebook, Instagram, and Threads, she schedules her posts, but she prefers to engage more organically on LinkedIn. Looking ahead, Hayley plans to focus more on her website and Google Business Profile with guidance from her website developers. She also expresses her interest in learning more about email marketing before implementing it into her strategy.

Throughout the episode, Hayley emphasizes the importance of consistency within realistic goals for your channels. She advises against feeling pressured to join every new platform and instead suggests focusing on what works best for your business and audience. To connect with Hayley, you can find her on TikTok @the_redheaded_accountant, Instagram @hbassociates_accountants, LinkedIn, and Facebook under HB Associates. Tune in to this enlightening episode to gain valuable insights into digital marketing strategies from an expert in the field.

Hayley’s Digital Channels

Website – www.hbassociates.co.uk
Facebook  – https://facebook.com/hbassociatescharteredaccountants
LinkedIn – https://www.linkedin.com/in/hayley-jones-bfp-aca/
Instagram – https://www.instagram.com/hbassociates_accountants/
TikTok – https://www.tiktok.com/@theredheadedaccountant

Discussing Digital with Naomi Stonier

In this episode, we dive into the world of organic digital marketing with marriage coach Naomi Stonier. Naomi shares her unique approach to building relationships and connecting with her audience through social media.

Naomi reveals her daily content strategy on Facebook and LinkedIn, where she shares stories and insights about relationships. She explains why she moved away from batching content and now focuses on writing one personalized post per day using a problem-solution-process-result formula. By anonymously sharing content ideas from her client sessions, Naomi ensures that her posts are relevant and valuable to her audience.

One of the key strategies Naomi uses is going live on social media after her client sessions. She discusses various topics and makes offers in just 5-10 minutes. While engagement isn’t her main goal, she has seen how live videos boost her reach in algorithms. Naomi emphasizes the importance of connecting genuinely with her audience, rather than obsessing over numbers.

Authenticity is a crucial aspect of Naomi’s digital marketing approach. She shares photos of herself and her family instead of using stock images, which helps to build trust with her audience. Naomi also explains why she stopped creating graphics, finding them to be too time-consuming.

As her business continues to grow, Naomi plans to outsource more platforms, but for now she focuses on Facebook and LinkedIn, where she gets most of her business through networking connections. She also emphasizes the importance of repurposing content across platforms and pitches, which saves her significant time and helps her move people from social media to her email list and future online programs.

Throughout the episode, Naomi highlights the importance of adapting and experimenting with different strategies to achieve the best results. She firmly believes in taking an organic, authentic, and capacity-focused approach to digital marketing, centered around genuine human connection.

Naomi’s Digital Channels

LinkedIn – https://www.linkedin.com/in/naomi-stonier/
Facebook – https://www.facebook.com/naomi.stonier.7547
YouTube – https://www.youtube.com/@naomistoniermarriagecoaching
Website (Free guide download) – https://naomistonier.ck.page/

Discussing Digital with Melanie Griffiths

In this episode of Discussing Digital, I am discussing all things Digital Marketing with Melanie Griffiths.

Melanie supports and works with people to help them feel better in their bodies and improve their health and wellbeing through movement, dance and transformational healing work.

During the episode we discuss Melanie’s approach to creating content, the mind shift she’s had regarding posting content, her use of video and live streaming and many other topics.

We have an interesting conversation about analytics and Melanie gives her top tips for something everyone should do and what everyone should avoid doing, which are quite closely linked.

If you would like to connect with Melanie or follow her, here are the links to her website and social media channels.

During the episode we mention a podcast that Melanie recorded with Steve O’Neill. A link to that is included below.

Melanie’s Digital Channels

Website – http://www.melaniegriffiths.com
Facebook Page – https://www.facebook.com/melanie.griffiths.58
LinkedIn – https://www.linkedin.com/in/melanie-griffiths-898396a/
Instagram – https://www.instagram.com/movementmelanie/
YouTube – https://www.youtube.com/channel/UC7OjEBBqXeOqkMje-J6TOgA
Podcast with Steve O’Neill – https://blubrry.com/sharppodcast/118926187/moving-with-melanie-griffiths-stp082/

Discussing Digital with Nikie Forster

In this episode of Discussing Digital I’m speaking to Nikie Forster of Curious Lighthouse Learning Consultancy.

We discuss how Nikie is making great use of LinkedIn, Facebook and YouTube, as well as some of the many different ways she creates content. We also discuss how Nikie is getting on with Instagram and how she really doesn’t like email marketing or Twitter.

Nikie also shares her One Good and One Bad tips for any business owner doing digital marketing.

This episode was recorded on 26th November 2021 and was originally published on the DM365 YouTube channel. It was the first episode I ever recorded.

Nikie’s Digital Channels

Website – https://www.curiouslighthouse.co.uk
Facebook Page – https://www.facebook.com/curiouslighthouse
LinkedIn – https://www.linkedin.com/in/curiouslighthouse
Instagram – https://www.instagram.com/curious_lighthouse
Twitter/X – https://twitter.com/CuriousL
YouTube – https://www.youtube.com/channel/UClS2UkU0-Jw3BcsxE3YKxuA

Discussing Digital with Ian DIckson

In this episode of Discussing Digital, I am discussing all things Digital Marketing with Ian Dickson.

Ian is an extremely experienced and renowned national and international business coach public speaker.

During this episode we cover a wide range of topics, including how Ian is using digital marketing to promote an event taking place later in January. Ian shares lots of great tips on how he and his clients are using digital marketing to grow their businesses.

One of the interesting discussions we have is how you measure success in your digital marketing, which can equally be applied to other forms of marketing.

Ian’s Digital Channels

Websites – www.iandickson.co.uk 
www.learning2lead.co.uk
Facebook – https://www.facebook.com/iandicksonbiz 
LinkedIn – https://www.linkedin.com/in/iandicksonbiz
Instagram – https://www.instagram.com/the_ian_dickson/
Twitter – https://twitter.com/iandickson
YouTube – https://www.youtube.com/@IanDickson

Discussing Digital Special – “One Good Thing” Tips

This special episode of Discussing Digital features the “One Good Thing” tip about digital marketing that each of my guests has provided during our discussions about digital marketing in each of the episodes that have been released in 2023.

Listen to these to get some great ideas of things to do to give your digital marketing a boost in 2024 and beyond.

If you particularly like any of the tips you here from a guest speaker, why not go back and listen to or watch their whole episode. You can listen to or watch each episode from the Red Knight Solutions

Links to Previous Episodes

Karen Williams – www.redknightsolutions.co.uk/discussing-digital/#with-karen-williams

Sheryl Andrews – https://www.redknightsolutions.co.uk/discussing-digital/#with-sheryl-andrews

Paul Newton – https://www.redknightsolutions.co.uk/discussing-digital/#with-paul-newton

Alison Colley – https://www.redknightsolutions.co.uk/discussing-digital/#with-alison-colley

Steve O’Neill – https://www.redknightsolutions.co.uk/discussing-digital/#with-steve-oneill

Andreas Nest – https://www.redknightsolutions.co.uk/discussing-digital/#with-andreas-nest

Liz Drury – https://www.redknightsolutions.co.uk/discussing-digital/#with-liz-drury

Discussing Digital with Liz Drury

In this episode of Discussing Digital I am speaking to Liz Drury of Liz Drury Voiceovers. Liz is a voiceover artist and in this episode we talk about how Liz uses e-mail marketing, LinkedIn, CRM systems, Facebook and Podcasts to promote her business and how the growth of e-learning has introduced new opportunities for her.

You’ll have to watch the whole episode to find out why cherry tomatoes and military bands are good for promoting your business on social media … and why 17 hats is important to Liz and her approach to marketing.

This episode was recorded in February 2022, so the world has changed quite a bit since we recorded this.

Liz’s Digital Channels

Website – http://www.lizdrury.co.uk
Facebook – www.facebook.com/liz.drury.voiceovers

LinkedIn – www.linkedin.com/in/lizdruryvoiceovers

Instagram – www.instagram.com/lizdruryVO

Twitter – www.twitter.com/lizdruryVO

YouTube – http://www.youtube.com/lizdruryvoiceovers –  @LizDruryVoiceovers

Podcast – https://Lizdrury.co.uk/podcast

Discussing Digital with Andreas Nest

In this episode of Discussing Digital, I am speaking with Andreas Nest of Nest Business Coaching.

We discuss how Andreas is making great use of LinkedIn, Facebook and YouTube, as well as how Andreas sees his website as the hub of all his digital marketing.

Andreas shares some great ideas for how to create content and how to use video to market his business.

This episode was recorded on 10th December 2021 and originally published on the DM365 YouTube channel on 15th January 2022.

Andreas’s Digital Channels

Website: – https://andreasnest.actioncoach.co.uk/

Facebook – https://www.facebook.com/andreasnestactioncoach/

LinkedIn – https://www.linkedin.com/in/andreasnest/

YouTube – https://www.youtube.com/channel/UCTe2OI8J42979dOTQnS9ICQ

Discussing Digital with Steve O’Neill

In this episode of Discussing Digital, I am discussing all things Digital Marketing with Steve O’Neill of sondevelopment.

Steve and sondevelopment are primarily about skills development, learning consultancy and audio consultancy, which includes being a professional voiceover artist and podcast production.

During this episode we cover a wide range of topics, including video, social media and podcasting which surprised Steve as when I first approached him to be a guest, he said he didn’t do digital marketing.

We have an interesting conversation about posting styles, LinkedIn pods and why Steve has a dummy’s head in his voiceover booth … and why I have a Lego figure on my desk!

Steve’s Digital Channels

Discussing Digital with Alison Colley

In this episode of Discussing Digital I am discussing all things digital marketing with Alison Colley of Real Employment Law Advice.

Alison is a solicitor & HR specialist, based on the Isle of Wight and has embraced digital marketing to promote & grow her business nationally. She is making great use of video marketing, social media, podcasts and TikTok!!

This episode of Discussing Digital was recorded in February 2022 but has never been published, so although Alison says she has a team of 6, it’s now a team of 8 and her podcast is now up to episode 215!!

Alison’s Digital Channels

• Website – www.realemploymentlawadvice.co.uk

• Facebook – https://www.facebook.com/RealEmploymentLawAdvice/

• LinkedIn – https://www.linkedin.com/company/real-employment-law-advice

• Twitter – https://twitter.com/realadvicework

• YouTube – https://www.youtube.com/c/RealEmploymentLawAdvice

• TikTok – https://www.tiktok.com/@employmentlawyer

• Podcast – The Employment Law & HR Podcast, available on iTunes, Stitcher, Amazon, Spotify and our website

Discussing Digital with Paul Newton

In this episode of Discussing Digital I am discussing digital marketing with Paul Newton.

Paul talks about how the use of LinkedIn, Twitter, Facebook and Instagram have helped him to launch, promote and grow his Newton’s Nuggets podcast, from a simple idea to help him keep sane during the pandemic into a podcast that is nearing his 100th episode. Paul talks about how 1 episode in particular has encouraged listeners to get checked out for Cancer which has had a surprisingly positive outcome, both for Paul and a number of his followers.

Paul shares how digital marketing, particularly using video marketing, has helped him to develop and grow his Mental Theft brand, which helps people to learn about cyber crime and how to avoid it. We also discuss how using crowd funding helped Paul launch the Mental Theft book.

The episode was recorded in December 2021 and the video originally appeared on the DM365 YouTube channel in January 2022.

Paul’s Digital Channels

• Website – https://www.mentaltheft.co.uk
• Facebook – https://www.facebook.com/mentaltheft
• LinkedIn – https://www.linkedin.com/company/mentaltheft
• Instagram – https://www.instagram.com/mentaltheft/
• Twitter – https://www.twitter.com/mentaltheft
• YouTube – www.youtube.com/paulnewtonmagic
• Podcast – www.newtonsnuggets.co.uk
• Patreon – https://www.patreon.com/newtonsnuggets

Discussing Digital with Sheryl Andrews

In this episode I am Discussing Digital with Sheryl Andrews of Step By Step Listening.

Amongst the many things we discuss, we talk about the various digital marketing channels she uses, including Facebook, LinkedIn and YouTube, how she plans her content, her different approaches to content creation, how her approach to blogging has developed over time and how she uses her blog as an information repository to share with her clients.

Sheryl’s Digital Channels

• Website – https://stepbysteplistening.com/
• Facebook – https://www.facebook.com/stepbysteplistening
• LinkedIn – https://www.linkedin.com/in/sherylandrews/
• YouTube – https://www.youtube.com/channel/UCHrpP7VVkjl_irSXo_-GMqg

Discussing Digital with Karen Williams

In this episode of Discussing Digital I am talking with Karen Williams, The Book Mentor, from Libotas.

We discuss how Karen uses all aspects of digital marketing generally, but specifically talk about how she has been using digital marketing for the launch of her new book. This covers social media marketing, video marketing, e-mail marketing and podcasts.

Karen’s Digital Channels

• Website – www.librotas.com
• Facebook – https://www.facebook.com/librotas
• LinkedIn – https://www.linkedin.com/in/karenwilliamslibrotas
• Instagram – https://www.instagram.com/karenwilliamslibrotas
• Twitter – https://twitter.com/librotas
• YouTube – https://www.youtube.com/@librotas
• Website for Book Marketing Made Simple – www.bookmarketingmadesimple.com
• Podcast – https://librotas.com/podcast/