We Learnt About Digital Marketing the Hard Way, So You Don’t Have To
In 2009 Rob had the idea of building an on-line directory to help people find care services and decided to get it built, so in 2010 Choosemycare.com was born.
It was a technical success – we even won awards – but the economic climate at the time eventually meant it wasn’t the financial success hoped for and we eventually closed it down, but in the meantime Rob learnt lots of valuable lessons about Digital Marketing and realised that he really enjoyed it, so decided to share his knowledge with other small business owners, so they didn’t have to make the same mistakes he did.
Whats in a name?
Choosing a name for the business was one of the hardest things we had to do. I had been brainstorming ideas for names with family and friends over the weekend we made the decision to set the company up and the only thing we had agreed on was that the company was going to be providing solutions, so that was going to be in the company name.
In an attempt to find inspiration my wife picked up a book from our bookshelf and it had the solution. The book happened to be a synopsis of the episodes Mr. Benn, the children’s TV show from the 1970’s. When I was young I used to love watching Mr Benn as he visited a costume shop every week, tried on a costume and then went on an adventure as that character where he always helped solve problems. The very first episode is Mr Benn and the Red Knight and the name has stuck.