Happy Halloween – content marketing around special events

Planning your content marketing Strategy During meetings I've had with clients over the last week or so, we've been looking at how we can boost our content marketing on their websites and on their social media feeds by creating content relating to a number of the...
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Digital Marketing Summit Southampton 2017 – my thoughts

I spent Thursday and Friday of last week at the Southampton Digital Marketing Summit 2017 #DMSSO17, and am providing so feedback on my findings from the two-day event. It was a really good event but it was interesting that a lot of it was focused on search, either...
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What do I do with my video now?

Video is great for promoting your business, but once you’ve made the decision to get one or more videos produced and you’ve been given the video files, what should you do with them? The obvious answers are put it on your website and share it on all your social media...
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What types of video does your business need?

Why use video to market your business? Video has become one of the most important parts of any digital marketing strategy. Research shows that 1 minute of video is as powerful as 1 million words of text, 85% of consumers are more likely to buy a product or service...
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31 Must Know Video Marketing Stats

We recently came across this infographic giving some detailed statistics about video marketing and felt that we must share it. This infographic was originally produced by Hyperfine...
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Why you need a digital marketing strategy

It is really important to have a digital marketing strategy and at Red Knight Solutions we have developed a 6 step process for developing a successful digital marketing strategy. We will work with you to help you develop and implement yours. The 6 steps are: Know WHAT...
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Digital Marketing in 2017 – Predicting the big things for next year

As 2016 comes to an end and 2017 looms over the horizon, I thought it was time to stare into my crystal ball and see if I can predict the big things that will happen with digital marketing in 2017. It will be fun to look back at this post towards the end of 2017 to...
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Business owners – don’t be frustrated by Facebook. 5 ways to boost your post.

Are you a business owner who is frustrated by the impact of your posts on your Facebook business page? Despite working hard to gain lots of likes for your page, Facebook is hardly showing your posts to any of your followers - statistics show that often less than 1% of...
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What should I do with my blog?

Seven steps to optimise readership of your blog https://youtu.be/Stat9QjzUvA Phew, what a relief. You’ve finished writing your blog post and you’ve avoided the 7 content marketing mistakes that I recently wrote a blog post about, but now what do you do with it? How do...
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Don’t be terrified of Twitter

I hadn’t really warmed to Twitter until recently. Yes, I tweeted some content and followed people who followed me, but I wasn’t really focusing on Twitter as a social media channel for promoting Red Knight Solutions and my following was fairly small. However, I was...
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